A relatively young fine art gallery, since opening in 1973 the Van Gogh Museum has grown to become one of the world’s most prominent and popular museums. The core collection is made up of the largest body of Vincent van Gogh’s works in the world. Between 1994 and 2010, Pieter Roozen and his design agency Studio Roozen has been the museum’s in-house designer, being responsible for its logo and house style, as well as designing a great number of publications, campaigns and special exhibitions.